Pure Latin America is the travel specialist for all-inclusive unique dream trips through Argentina, Brazil, Chile and / or Antarctica. Their aim is to organize trips that bring about personal enrichment, creating valuable memories that you as a traveler will remember with great pleasure. Requested by Pure Latin America, I was allowed to design and develop a completely new custom website. After the design was approved through a design process, I started building a custom WordPress website.
Design + development.
With Sketch I designed the new homepage with the brand style guide of Pure Latin America with reusable components for various pages & sections. We then coordinated the design in Invision with a few feedback points. After the design was approved it was accurately converted from Sketch to a custom WordPress theme with SVGs and icon fonts where possible for their crisp, clean look and fast loading speed. A visual grid provides a nice presentation of the trips, highlights and blog articles. Thanks to the customization, the management environment is extremely flexible and the landing pages can be easily configured.